As a business owner, what are you talking about with your peers?
In so many of the business circles I’ve been part of, whether they’re masterminds, meetups or long chats over coffee, the conversations usually revolve around sales, marketing, people and culture, the headaches of juggling family commitments, or the next professional development workshop.
What rarely gets airtime? Finance, cashflow, money, borrowing and using capital to fuel real growth. These conversations are happening at the perceived ‘big end of town’, where tech founders chasing venture capital funding or corporate types talking about capital strategy are having these discussions in depth, to build and scale to drive the performance of their businesses.
So why aren’t we having these conversations?
Money talk, particularly in woman owned small business, is often a taboo subject. We all imagine our peers to be more successful and perceive them to have it all together.
Sharing vulnerabilities around cashflow difficulty or money challenges can be seen to be judged and yet these may be the most important conversations to be having.They tend to buy into our already all too present imposters syndrome.
Understanding how to structure your finances enables a small business owner to use one of the most powerful levers in your business. If you want to grow, scale, and build wealth, understanding how to use finance strategically is a non-negotiable.
What do you really understand about leverage?
